Commission Instagram content that shows where your brand fits in someone’s day. A product routine, a practical demonstration or a short local story can give viewers a clearer feel for what you offer.
Clear direction makes it easier to choose a creator and review the work.
A short video and a set of photos serve different needs. Tell the creator where each file will appear and what it needs to communicate. If you need a Reel plus Stories or product photos, list the complete set in the brief.
Specify any product details, settings or steps that must be visible. Discuss captions, spoken explanation and whether you need a clean edit without on-screen text. Make room for the creator’s own approach to styling and storytelling.
Content delivery to your brand is separate from publishing on a creator’s account. If you want a social post or advertising permissions, agree the account, timing, usage and fee. Record the details in the brief and project conversation.
Yes, when they are included in the brief. Specify the number of finished images and the kind of shots you need, such as product details or the product in use.
A handle is a starting point. Review their portfolio, subject knowledge, location and proposed approach to your brief. For content-only work, the quality and relevance of what they can make matter directly.
Publish a brief, review applications and keep the collaboration together.
